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The Corporate Search for Visual Identity

by Dr. Ajanta Sen

  What is a corporate identity system?
  The market, the industry and the designer
  Aspects of visual identity


  Introduction

Corporate image-building exercises are not new to the Indian industry. However, the seriousness with which it is practised in the West has a great deal to do with their open markets and the ensuing competition - leaving the corporate world to have to deal with the usual tides of mergers, strategic alliances and such. Under the circumstances, corporate image design could begin to work almost like a therapy.

Continued