Introduction
  The objectives for IOC
  The design idioms for Vision 2000
  The design solutions
  The key design features
  Conclusion
  The design team

  Introduction:
Corporate Identity Systems work on the premise that there is the need for a corporation to be perceived as being different from the ordinary, especially in a business climate that is increasingly being besieged by pressures of several kinds - political, social, economic. What does the corporation then do to fight its way out of an impending or an anticipated situation of facelessness?

We will exemplify this process with a recent hands-on experience that is known to have set a few precedents in India through its design initiatives. This is the Vision 2000 programme under which India's largest as well as her only Fortune 500 company, the Indian Oil Corporation (IOC), had set itself on a course of revamping its corporate image three and a half years ago. Part of the outcome is now available in the form of a recently inaugurated retail petroleum outlet near the international airport of Sahar in Mumbai. The outlet bears testimony to an arduous, and needless to say, comprehensive designing programme backed up by an equally stringent implementation process. Also arguably the first of its kind in India, the programme was systematically initiated in the Fall of 1994.
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