The key design features:

Decidedly, one of the elements in the overall design scheme that was going to impart IOC's future retail outlets with a sense of distinctiveness, was going to be its colour identity. In its completed form at the new retail outlet near Mumbai's international airport at Sahar, it appears quite strikingly as a rainbow-coloured band that runs visibly along the entire length of the retail outlet's facia.. Needless to say, the rainbow band is of a proprietary nature, made in PVC and reproduced either through digital printing or through screen printing. Then, there is the house colour chosen by the designer especially for Vision 2000. It is a proprietary 'IOC Beige.' Further, the colour combination of white letters on a red background developed specifically for IOC, has been set aside for use on its signages.
Some of the other features that are the result of a dedicated proprietary development for the corporate identity exercise are:
the concept of a convenience store on the premise of a retail outlet and which combines the conveniences of emergency shopping and snacking with the act of filling up gas;
a range of signages which are of a distinct shape and colour-combination and which include the main sign poles indicating all facilities available at the outlet, as well as directional signpoles and signages for the pump island and the convenience shop; the curvilinear dumbell-shaped pump islands to help the vehicles manoeuvre themselves with ease, as well as to create space for the pump attendants to stand and attend to the vehicles;
the facia band in steps, as a feature along the top of the canopy as well as on the sales and service building; and
the positioning of the oil-pumps in two separate spaces of the retail outlet - one of them to provide easy access to two and three wheelers, the other to four wheelers. This segregation is expected to promote better space and functional management of the arriving vehicles in terms of the customised attention that can now be accorded to the varying needs of two and three wheelers vs. those of four wheelers.

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