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Home> Application> Identity Program> Vision 2000 for IOC - Page 7
A new face with a new message

Indian Oil Corporation's latest launch





   

  

  The designers:

The principal designer for Vision 2000 has been Professor Ravi Poovaiah, a mechanical engineer from IIT, Madras and trained in Industrial Design from the Industrial Design Centre (IDC), IIT,Bombay, and Communications Design from the Rhode Island School of Design (RISD), USA respectively.
What is interesting here is the involvement of other industrial designers in informing the production aspects of the design features for the retail outlet. For one, there was Professor Sudhakar Nadkarni, Poovaiah's teacher and ex-colleague at the Industrial Design Centre (IDC), IIT,Bombay where Poovaiah functions as a senior member of faculty. Professor Nadkarni remained an essential part of the core design team through the entire course of the outlet's implementation.
But more interestingly has been the involvement of Kishore Babu from Bangalore, and Satish Raut from Bombay and both industrial designers, who were instrumental in the productionising of the canopy and the signpoles respectively. There were yet others. For example, industrial designers such as Sanjay Jain and Kasturi Rangan of Wipro, whose lighting design developed for Vision 2000, although not adopted on this occasion, has become a classic design study for Wipro itself.


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Links to related issues:
  What is a corporate identity system?
  The market, the industry and the designer
  Aspects of visual identity

 
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