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The
designers:
The principal designer for Vision 2000 has been Professor Ravi Poovaiah,
a mechanical engineer from IIT, Madras and trained in Industrial Design
from the Industrial Design Centre (IDC), IIT,Bombay, and Communications
Design from the Rhode Island School of Design (RISD), USA respectively.
What is interesting here is the involvement of other industrial designers
in informing the production aspects of the design features for the retail
outlet. For one, there was Professor Sudhakar Nadkarni, Poovaiah's teacher
and ex-colleague at the Industrial Design Centre (IDC), IIT,Bombay where
Poovaiah functions as a senior member of faculty. Professor Nadkarni remained
an essential part of the core design team through the entire course of
the outlet's implementation.
But more interestingly has been the involvement of Kishore Babu from Bangalore,
and Satish Raut from Bombay and both industrial designers, who were instrumental
in the productionising of the canopy and the signpoles respectively. There
were yet others. For example, industrial designers such as Sanjay Jain
and Kasturi Rangan of Wipro, whose lighting design developed for Vision
2000, although not adopted on this occasion, has become a classic design
study for Wipro itself.
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Links to related issues:
What
is a corporate identity system?
The
market, the industry and the designer
Aspects
of visual identity
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