Theory
of
 
Signage Systems
 
        
Contact Details:


Theory     
Notes
Theory Paper

Case Study

Process

Home> Theory> Papers> Graphic Symbols for Signage- Page 3
Graphic Symbols for Environmental Signage: a Design Perspective





 

  The Visualisation Process:

A first step in the process of designing these would be to identify the various aspects of a given public facility that need to be represented for communication purposes, by graphical symbols that will serve collectively as an interface for the user. The different aspects of this environment would usually include its facilities, its functional and organizational attributes, and certain informative and warning messages. For the sake of convenience we will refer to these various aspects as the 'message areas'. While considering their potentials for visualization into visual representations, the possible representations emerging under these various areas may be classified (refer Fig.1) using the peircean Trichotomic Model of the semiotic process as:
a.Iconic
b.Indexical
c.Arbitrary (being referred here as arbitrary instead of as 'symbolic' in order to avoid a clash with the term graphic symbols).
.

 
 
   
 
Classification of Representations in Message Areas (figure1)
 
 
 
Paradigmatic(Categories of Choice)
 
 
Iconic
Indexical
Arbitrary
Content
Message Area (object)
Message Area (object)
Message Area (object)
 
o<-->r
o -->o1-->r
o-- > x -->r
Representation
by similarity
by indirect means
by convention
 
Visualisation
by designer
by user
by user and designer
Designer/ Producer
direct representation
relational linking
building a code

User/ Perceiver

immediate perception
needs interpretation
needs decifering of a convention
 
  wholistic
componential
wholistic
componential
wholistic
componential
 
  Injection
Dispensary
Orthopedics
Emergency
Enquiry
Ambulance

Page 1 Page 3      Page 4:

   Theory
of
Signage Systems

Home> Theory> Papers> Graphic Symbols for Signage- Page 3
©2000 > > > >