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Order
and representation:
Here
are mentioned the influences that a high degree of order has on a given
representation:
order denotes
a relative extent of generality:
Symbols usually have to denote and
represent or stand for a whole class of objects/artifacts. This is a function
that representations in verbal language undertake effortlessly by categorising
and standing for a particular group. Further, by assigning a certain level
of visual order in terms of simplified forms and details, the visual representation
tries to denote objects with a certain degree of generality.
order strengthens
a given representation:
For a representation used in a signage
to be visible from a distance. It is essential for it to have the strength
to stand out from its surroundings and be recognised for its representation
of the given message area. A strong figure against the background, a certain
amount of thickness for the lines and the use of symmetry are factors
that can lead to this visual potential.
order smoothens
the definition of the representation:
Representations that are viewed from
a distance have the tendency to smoothen out perceptually. Sharp details,
textural details, angular shapes and such details tend to become less
prominent. It is always preferable to pre-smoothen such details so as
to avoid distortion of information when viewed from a distance.
order brings
about uniformity:
By following the same
rules of imparting visual order it is possible to bring about uniformity
in the visual features, both within and across the symbols. Such a group
of representations could logically be identified as belonging to the same
family.
order leads
to learning:
Order tends to reduce complexity
and arranges the various elements of a composition in an organised manner.
This makes for easier comprehension, recognition and remembrance, leading
to an overall enhancement in the quality of retrieval and processing of
information.
The design process involves incorporating
these attributes into the representations that have been selected after
evaluation by the users. The above-mentioned factors that contribute towards
(a)the formation of visual simplicity through a reduction of complexity,
and (b)a rearrangement of its elements in an organised manner, must be
integrated into representations. Conventions dealing with achieving the
required level of order have to be followed universally so that this leads
a modicum of uniformity across an entire family of symbols.
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