. What is the brief from the Client?
. Is it a new design or a redesign?

. Stage One
. Understanding the Organisation::
. What is the name of the Organisation?
. What are the major activities of the Organisation
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. List the activities specific to the Organisation?
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. What are the Artifacts specific to the Organisation?
               (buildings, structures, vehicles, etc.)
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. Where all the Corporate Identity can be applied?
             (visiting cards to fascia to vehicles, etc.)
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. Stage Two
. Understanding the Users::
. How to increase user satisfaction?
           . Multiple choices,
           . focus on user,
           . transparency,
           . inviting retail outlets,
           . seek the customer . . . . .
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Identify instances of the interaction of the user with the Company?
(Can these be sequenced in terms of the level of interaction?)
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. Stage Three
. Semantic associations of the Organisation::
What are the expressions connected with the Organisation?
   (Expressions, meanings, symbols, metaphors)
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. What colours can be associated with the activities of the Organisation?
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. What cultural factors can be associated with the Organisation?
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. What aesthetic factors can be associated with the Organisation?
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. Stage Four
Designing the Elements of Corporate Identity:
. The Corporate mark:
   Think of variations of the Visual Mark            .
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. The Name of the Organisation:
   Think of variations of the how to represent the Name of the    Organisation           .
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. The Corporate Typeface for the Organisation:
   Chose a typeface to  be associated with the organisation - it can have a connection with the organisation
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. The Corporate Colour for the Organisation:
   Chose a colour to  be associated with the organisation - it can have a connection with the organisation
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. Think of a fifth element for the Organisation:
   (example are the rainbow band for IOC, just do it for Nike, grill design of many cars)
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. Stage Five
Application of Corporate Identity:
Application of Identity Programme? Apply what you have conceived on all of the artifacts that are connected with the organisation
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